THE CAREGIVER
Love your neighbor as yourself
The name says it all. The Caregiver wants to help others and protect them from harm. They are motivated by compassion and generosity as well as by a desire to nurture and to be needed.
This archetype is sometimes called the Caretaker, Nurturer, Supporter, Parent, Helper, Saint, or Altruist.
CAREGIVER BRANDS
The Caregiver is a good identity for brands:
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For which customer service provides the competitive advantage
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That provide support to families or that are associated with nurturance
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For services in the healing, education, and other caregiving fields (including politics)
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That help people stay connected with and care about one another
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That help people care for themselves
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For non-profit causes and charitable activities
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That empowers caregivers to help others
Caregiver Mindset
DESIRE: To protect people from harm, to be needed
GOAL: To help and serve others
GIFT: Compassion and generosity
CALL: Seeing someone in need
FEAR: Ingratitude, Selfishness, Betrayal, Failure or inability to protect those they care for
DISLIKES: Egotistical or aggressive behavior
SHADOW: Martyrdom or guilt tripping, giving too much and having nothing left for self, enabling
Levels of the Caregiver
Level 1: caring for and nurturing dependents or those who need help
Level 2: balancing self care with caring for others
Level 3: altruism and concern for larger world
SIMILAR ARCHETYPES
THE 12 BRAND ARCHETYPES
The 12 Brand Archetypes were developed by Carol Pearson and Margaret Mark as a system for consistently creating stronger and more meaningful brands. The content on this site has been paraphrased where possible, and cited directly where needed to maintain accuracy.
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