THE CREATOR
If it can imagined, it can be created
The Creator uses their vision to bring order and beauty to a world full of chaos. They see the world as it could be and their imagination drives them to transform, inspire, recreate and express what they see.
This archetype is also called the Artist, Architect, Dreamer, Innovator, Inventor, Musician, Prophet, Entrepreneur, Dreamer, Visionary, or Writer.
CREATOR BRANDS
The Creator is a good identity for brands:
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If your product’s function encourages self-expression, provides the customer with choices and options, helps foster innovation, or is artistic in design
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In a creative field, like marketing, public relations, the arts, technological innovation (such as software development)
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When you are seeking to differentiate it from a brand that “does it all” for the customer, leaving little room for choice
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When a do-it-yourself element saves the customer money
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If your customers have enough discretionary time for creativity to flourish
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If your organization has a Creator culture
Creator Mindset
DESIRE: Self Expression in material form, creating something of enduring value
GOAL: To give form to vision
GIFT: Creativity and imagination
CALL: Daydreams, inspiration, fantasies
FEAR: Mediocre vision or poor execution, being stuck
DISLIKES: Tradition, failure to innovate
SHADOW: Perfectionism, mis-creation, overly dramatizing life
Levels of the Creator
Level 1: Being creative or innovative in imitative ways
Level 2: Giving form to your own vision
Level 3: Creating structures that influence society
SIMILAR ARCHETYPES
THE 12 BRAND ARCHETYPES
The 12 Brand Archetypes were developed by Carol Pearson and Margaret Mark as a system for consistently creating stronger and more meaningful brands. The content on this site has been paraphrased where possible, and cited directly where needed to maintain accuracy.
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