

THE EXPLORER
Don't fence me in
The Explorer desires authentic self expression. They seek freedom to explore the world in order to create a more fulfilling life.
This archetype is sometimes called the Seeker, Adventurer, Pioneer, Pilgrim, Iconoclast, Individualist, or Wanderer.
EXPLORER BRANDS




The Explorer is a good identity for brands if:
-
Your product helps people feel free, is nonconformist, or is pioneering in some way
-
Your product is rugged & sturdy or is appropriate for use in nature, on the road, or in dangerous settings or occupations
-
Your product can be found or purchased in an alternative or unusual way
-
Your product helps people express their individuality (e.g., fashion, furnishings)
-
Your product can be purchased and consumed “on the go”
-
You seek to differentiate your brand from a more conformist brand
-
Your organization has an Explorer culture
-
You encourage a willingness to take risks in pursuit of authenticity
-
You facilitate freedom in any form
-
You provide a path to self sufficiency
-
Your product provides an escape from boredom and the every day
Explorer Mindset
DESIRE: The find out who you really are through exploring the world
GOAL: To experience a more authentic and fulfilling life, authentic self expression
GIFT: Autonomy, ability to be true to self
CALL: Dissatisfaction, boredom, yearning, restlessness
FEAR: Being trapped, boredom, conforming, inner emptiness
SHADOW: Aimless Wandering; the more individualized self expression becomes, the less you fit in - leading to feelings of alienation
AESTHETIC: Utilitarian, like to be able to see how it works
Levels of the Explorer
Level 1: Hitting the open road going out into nature, exploring the world
Level 2: Seeking your own individuality, becoming fulfilled
Level 3: Expressing individuality and uniqueness
SIMILAR ARCHETYPES
THE 12 BRAND ARCHETYPES

The 12 Brand Archetypes were developed by Carol Pearson and Margaret Mark as a system for consistently creating stronger and more meaningful brands. The content on this site has been paraphrased where possible, and cited directly where needed to maintain accuracy.

Something VERY exciting is coming.
If you're serious about learning how to create a brand that is singular, specific, and deliciously irresistible; a new project from the OS World Building Studio is launching soon!
Click the button to be added to the VIP waitlist.
You will get the special early-bird promo code available to early subscribers—and you definitely don't want to miss this!