THE JESTER
If I can’t dance, I don’t want to be part of your revolution.
For the Jester, no outcome is worth sacrificing joy. No situation (or individual) is so important that it could not use a little fun. The Jester lives each moment to its fullest, turning a vacation into a lifestyle. They challenge pomposity, poke holes in smugness, and find clever ways out of trouble.
This archetype is also called the Clown, Comedian, Entertainer, Fool, Joker, Performer, Practical Joker, Prankster, Provocateur, Punster, Shapeshifter, or Trickster
JESTER BRANDS
The Jester is a good identity for brands:
-
Whose use helps people belong or feel that they belong
-
Whose function helps people have a good time
-
Produced and/or sold by a company with a fun-loving, freewheeling organizational culture
-
That need to be differentiated from a self-important, overconfident established brand
-
Makes work or work related tasks more fun
-
Gives people permission to relax
Jester Mindset
DESIRE: To live in the moment with full enjoyment and relaxation
GOAL: To have a great time and lighten up the world
GIFT: Joy
CALL: Ennui, boredom
FEAR: Boredom, being boring
DISLIKES: Party poopers, those who are overly earnest, lack of a sense of humor
SHADOW: Frittering away life, self-indulgence, irresponsibility, mean spirited pranks
Levels of the Jester
Level 1: Life as a game, having fun
Level 2: Cleverness used to trick others, get out of trouble and find ways around obstacles, transformation
Level 3: Life experienced in the moment, one day at a time
SIMILAR ARCHETYPES
THE 12 BRAND ARCHETYPES
The 12 Brand Archetypes were developed by Carol Pearson and Margaret Mark as a system for consistently creating stronger and more meaningful brands. The content on this site has been paraphrased where possible, and cited directly where needed to maintain accuracy.
Something VERY exciting is coming.
If you're serious about learning how to create a brand that is singular, specific, and deliciously irresistible; a new project from the OS World Building Studio is launching soon!
Click the button to be added to the VIP waitlist.
You will get the special early-bird promo code available to early subscribers—and you definitely don't want to miss this!