THE MAGICIAN
It can happen
The Magician seeks true knowledge of the fundamental laws of the universe in order to bring about the magic of transformation. Trusting in the power of synchronicity - the Magician believes that if they change themselves, they change the world; if they do their part, the universe will meet them.
This archetype is sometimes called the Alchemist, Catalyst, Charismatic Leader, Engineer, Healer, Innovator, Inventor, Mediator, Medicine Man or Woman, Scientist, Shaman, Transformer, Visionary, or Wizard.
MAGICIAN BRANDS
The Magician is a good identity for brands if:
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The product or service is transformative
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Your implicit promise is to transform the customer
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It helps to expand or extend consciousness
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It is a user-friendly technology
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It has a spiritual or psychological component
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It is a new and very contemporary product
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It provides unification of opposing elements, or balance between all parts
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It links inner consciousness to outer development
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It has ancient origins, or involves a special ritual
Magician Mindset
DESIRE: Knowledge of the fundamental laws of how the world works; transformation; unification of inner consciousness with outer development
GOAL: To make dreams come true
GIFT: Finding win-win outcomes, developing vision and living it, changing themselves to change the world
CALL: Hunches, extrasensory or synchronistic experiences
FEAR: Unanticipated negative consequences
SHADOW: Becoming manipulative, sorcery
Levels of the Magician
Level 1: Magical moments and experiences of transformation
Level 2: The experience the flow
Level 3: Miracles, moving from vision to manifestation
SIMILAR ARCHETYPES
Motto: If it can imagined, it can be created
Core Motivating Desire: To give form to vision.
THE 12 BRAND ARCHETYPES
The 12 Brand Archetypes were developed by Carol Pearson and Margaret Mark as a system for consistently creating stronger and more meaningful brands. The content on this site has been paraphrased where possible, and cited directly where needed to maintain accuracy.
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